THE MX-30 EV CUSTOMER
Not every buyer will "fit the mold" of MX-30 EV's target customer perfectly. For any and all customers who show interest in MX-30 EV, there are certain key attributes that you can look for to help identify if MX-30 EV is a good fit for their lifestyle.
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Puts a high priority on emotional attributes like the driving experience, overall quality and design and craftsmanship. |
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Drives less than 100 miles a day with a consistent driving pattern and will use their MX-30 EV mainly for commuting and daily errands. |
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MX-30 EV may be a secondary vehicle in the household — an additional gas-powered vehicle may be used for extended driving needs. |
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Able to charge their MX-30 EV at home and enjoys the convenience of not having to visit a gas station. |
MX-30 EV TARGET CUSTOMER
MX-30 EV appeals to customers who want an electric vehicle, but do not want to sacrifice the driving experience, features and value they would expect from a gas-powered vehicle.
- Approximately 25-45 years old
- 60% female
- Single or unmarried couple, with a dog but no children
- Live in a condo in the city
These customers are urban dwellers that love to buy local and from small artisan shops. They enjoy light activities that don't require them to leave the city, such as yoga, running and kickboxing. They are environmentally conscious through small, everyday decisions — such as reusable bags and metal straws — rather than big moves.
QUESTIONS?
Contact us at focalpointfeedback@mazdausa.com
QUESTIONS? Contact us at focalpointfeedback@mazdausa.com