COMPETITIVE COMPARISON

MAZDA MX-30 EV PREMIUM PLUS VS.
2021 KIA NIRO EV EX PREMIUM

ADDRESSING KIA NIRO EV ADVANTAGES

In comparison to the Mazda MX-30 EV, the Kia Niro EV has several advantages that may appeal to customers.

MX-30 EV VS. KIA NIRO EV

BATTERY SIZE & RANGE (239 MILES)

WHAT TO EXPLAIN: MX-30 EV's battery size was intentional. The battery is the appropriate size to meet typical daily driving needs, offer a shorter time to full charge and reduce CO₂ emissions over the entire vehicle lifecycle.

WHAT TO ASK: What do your day-to-day drives look like?

WHAT TO DEMONSTRATE: Invite the customer to test drive MX-30 EV and point out MX-30 EV's nimble handling and engaging driving dynamics. Also, underscore the advantages of MX-30 EV's appropriately sized battery.

OVERALL FEATURES & VALUE

WHAT TO EXPLAIN: Even at its lower starting price, MX-30 EV offers features that are not available on Niro EV, such as a power driver's seat or Active Driving Display. Additionally, MX-30 EV's elevated level of design and craftsmanship delivers true emotional value.

WHAT TO ASK: What features do you use most often?

WHAT TO DEMONSTRATE: Showcase high-value features to the customer during the vehicle presentation or test drive. Invite the customer to touch and feel the high-quality interior materials and share craftsmanship stories to build an emotional connection.

IN SUMMARY: CONNECTING THE DOTS

VALUE — While the Niro EV does come equipped with a wide variety of features, its price point is not as affordable as one might expect. MX-30 EV offers a better value proposition, with sought-after features at a lower starting price — many, like an Active Driving Display and 360-degree View Monitor, are not even available on Niro EV at all.

MOTION — Although the Niro EV delivers a longer driving range, the driving experience itself is "unsatisfying" and lacks refinement according to some reviewers. Mazda designs cars that are engaging, dynamic and enjoyable to drive, with an appropriate range that meets the daily needs of drivers.

EMOTION — The Niro EV can be considered a practical choice with added flair from its futuristic design elements and ambient lighting, but MX-30 EV transcends mass-market design with its Human Modern design, high-quality craftsmanship and natural, sustainable materials.

QUESTIONS?
Contact us at focalpointfeedback@mazdausa.com

QUESTIONS? Contact us at focalpointfeedback@mazdausa.com