COMPETITIVE COMPARISON

MAZDA MX-30 EV VS.
2021 NISSAN LEAF S

ADDRESSING NISSAN LEAF ADVANTAGES

In comparison to the Mazda MX-30 EV, the Nissan LEAF has several advantages that may appeal to customers.

MX-30 EV VS. NISSAN LEAF

EXTERIOR & PERFORMANCE

WHAT TO EXPLAIN: MX-30 EV offers a range that is more than capable of meeting the daily needs of drivers. Plus, MX-30 EV comes standard DC fast-charging ability, while the LEAF S does not. And, MX-30 EV owners are eligible to access the MX-30 Elite Access Loaner Program fleet for 10 calendar days per year — great for longer road trips.

WHAT TO ASK: What are your daily driving needs?

WHAT TO DEMONSTRATE: Invite the customer to test drive an MX-30 EV so that they can experience how MX-30 EV retains a strong, emotional connection between vehicle and driver, plus demonstrate how to use the MyMazda app to search for DC charging stations when necessary.

OVERALL AFFORDABILITY

WHAT TO EXPLAIN: MX-30 EV delivers significant value with a wider range of standard and available features than LEAF S — all intended to make the driving experience more joyful, even on routine commutes.

WHAT TO ASK: What features are most important to you?

WHAT TO DEMONSTRATE: Invite the customer to sit in an MX-30 EV. Highlight the features that are most important to the customer first, while also emphasizing high-value features not available on the LEAF, such as Blind Spot Assist, Active Driving Display and power moonroof.

IN SUMMARY: CONNECTING THE DOTS

VALUE — Although the LEAF boasts a low starting price, MX-30 EV offers more standard features than not only the LEAF, but many electric-vehicle competitors on the market.

MOTION — To describe the LEAF driving experience, reviewers use words such as "fine" and "decent." With MX-30 EV, engineers worked hard to retain Mazda's characteristically pure and joyful driving experience.

EMOTION — The LEAF is a practical mode of transportation, but it does not feel inspired or connected. Inside and out, MX-30 EV is uplifting and engaging, creating an experience that is worth spending time (and money) on.

QUESTIONS?
Contact us at focalpointfeedback@mazdausa.com

QUESTIONS? Contact us at focalpointfeedback@mazdausa.com