COMPETITIVE COMPARISON

MAZDA MX-30 EV PREMIUM PLUS VS.
2022 MINI COOPER SE ICONIC

ADDRESSING MINI COOPER SE ADVANTAGES

In comparison to the Mazda MX-30 EV, the MINI Cooper SE has several advantages that may appeal to customers.

MAZDA SMART CARDS

MX-30 EV VS. MINI COOPER SE

FUN & FUNKY PERSONALITY

WHAT TO EXPLAIN: MX-30 EV's accents speak to Mazda's brand heritage, including the use of Heritage Cork. MX-30 EV's interior feels premium and dimensional but does not sacrifice everyday practicality. Everything is purposeful and designed around the driver.

WHAT TO ASK: How do you plan on using your vehicle in your day-to-day life?

WHAT TO DEMONSTRATE: Showcase the balance of heritage and practicality — invite the customer to open the freestyle doors and experience the ease of entry. Highlight the Heritage Cork and explain the historical relevance.

SMALL & MANEUVERABLE SIZE

WHAT TO EXPLAIN: MX-30 EV offers a tight turning circle for city maneuverability and a more commanding view of the road. Plus, features such as the 360-degree View Monitor and Rear Cross Traffic Alert help support the driver.

WHAT TO ASK: Will you be doing much city driving?

WHAT TO DEMONSTRATE: Invite the customer to test drive the MX-30 EV. Highlight the excellent visibility and high seating position, plus the tight turning circle. Showcase the 360-degree View Monitor and other features that make it easy to maneuver the MX-30 EV.

IN SUMMARY: CONNECTING THE DOTS

EMOTION — While the MINI Cooper SE has emotion, spirit and heritage built in, so does MX-30 EV. Inside and out, MX-30 EV fuses style, craftsmanship and heritage without feeling flashy or over-the-top.
VALUE — MINI Cooper SE boasts an affordable price. However, MX-30 EV's wide array of standard and available features and technology offer added value for Mazda customers.
MOTION — MINI has a reputation for being fun to drive, but reviewers note that the MINI Cooper SE's performance is "gutless". MX-30 EV is distinctly a Mazda, maintaining the engaging driving dynamics and handling that the Mazda brand is known for.

QUESTIONS?
Contact us at focalpointfeedback@mazdausa.com

QUESTIONS? Contact us at focalpointfeedback@mazdausa.com