COMPETITIVE COMPARISON

MAZDA MX-30 EV PREMIUM PLUS VS.
2021 TESLA MODEL 3 STANDARD RANGE PLUS

ADDRESSING TESLA MODEL 3 ADVANTAGES

In comparison to the Mazda MX-30 EV, the Tesla Model 3 has several advantages that may appeal to customers.

MAZDA SMART CARDS

MX-30 EV VS. TESLA MODEL 3

TESLA CHARGING INFRASTRUCTURE

WHAT TO EXPLAIN: If you choose to charge while on-the-go, MX-30 EV offers both standard AC and DC fast-charging capability, so you can select from a wide variety of charging locations, including those in the ChargePoint network, at your convenience. At Tesla Supercharging stations, you may find lengthy wait times and crowded stalls.

WHAT TO ASK: Where do you think you will charge your vehicle most often — at home or on the road?

WHAT TO DEMONSTRATE: Show the customer MX-30 EV's charging port location and explain the time for both standard (AC) and DC fast-charging options. Demonstrate how the MyMazda app makes it easy to locate charging stations.

HIGH-TECH INTERIOR

WHAT TO EXPLAIN: Mazda believes that technology should be designed to make driving more enjoyable, and not detract from an emotional connection to the road. Interacting with MX-30 EV is intuitive and familiar, so you are able to acclimate quickly behind the wheel — it does not feel like you have to "re-learn" how to drive a car.

WHAT TO ASK: How familiar are you with driving an electric vehicle?

WHAT TO DEMONSTRATE: Demonstrate how intuitive it is to operate MX-30 EV's features, like the electronic shifter. Highlight interior elements that create warmth and an emotional bond, such as the Heritage Cork.

IN SUMMARY: CONNECTING THE DOTS

MOTION — With its quick acceleration, the Model 3's performance attributes are formidable. However, it does not feel like a "driver's car." In fact, Tesla deliberately omits the driver. In contrast, Mazda deliberately enhances the experience for the driver.
EMOTION — The Model 3 may be innovative, but it lacks heart and soul — especially on the interior, where drivers spend the most time. MX-30 EV's cabin is warm and finely crafted, designed to settle the mind and make time spent behind the wheel worthwhile.
VALUE — The Model 3 starts at a higher price point than MX-30 EV, and some of Tesla's more advanced features, like the full self-driving capability, are not available without a costly upgrade.

QUESTIONS?
Contact us at focalpointfeedback@mazdausa.com

QUESTIONS? Contact us at focalpointfeedback@mazdausa.com