MAZDA i-ACTIV AWD® TEST DRIVE

ALL-WHEEL-DRIVE DEMONSTRATION

During a test drive with an i-Activ AWD® equipped vehicle, it's important to establish the fact that the benefits of Mazda i-Activ AWD® are not limited to bad weather or certain geographic regions; these benefits are delivered all the time, with every drive, in all conditions.

For Mazda, the benefits of AWD are directly connected to our brand promise to create a joyful, effortless driving experience. This is the power Jinba-Ittai, the connection between vehicle and driver — and this is precisely what customers will identify as fun-to-drive, controllable and confident driving experience.

All-Wheel Drive Demonstration 1 All-Wheel Drive Demonstration 1
SEAMLESS OPERATION

Whether accelerating from a stop, or cornering through a curve, the Mazda i-Activ AWD® system is constantaly analyzing driving style and road conditions, to deliver the proper balance of front and rear torque, instantly and seamlessly.

CORNERING AND HANDLING

Confident handling is a matter of balance and feel. Mazda i-Activ AWD® works to anticipate corners, balancing the vehicle as you enter, and you can feel the system divert power to the rear wheels as you exit a corner, under throttle.

BRAKING CONTROL

Even when you apply the brakes, the system is constantly analyzing the traction and loading at each wheel, which delivers a controlled, confident braking experience.

All-Wheel Drive Demonstration 2 All-Wheel Drive Demonstration 2
AWD BENEFITS, IN ALL DRIVING CONDITIONS

The key benefits of Mazda i-Activ AWD® focus on enhanced driving dynamics, better handling and more confidence and control — in all driving conditions, all the time.

This is not a geographical or seasonal feature; Mazda i-Activ AWD® is a premium feature, a reflection of our commitment to Jinba-Ittai, and one more example of the Mazda, driver centric approach.

MAZDA i-Activ AWD® …
  • Inspires confidence and driving pleasure in all driving conditions
  • Will help conquest new customers seeking a better driving experience
  • Delivers nearly the same MPG as front-drive models (within one mpg)
  • Represents a minimal price walk with maximum value and competitive advantages

QUESTIONS?
Contact us at focalpointfeedback@mazdausa.com

QUESTIONS? Contact us at focalpointfeedback@mazdausa.com