MAZDA i-ACTIV AWD®
DISPELLING COMMON AWD MYTHS
In today's market, AWD is a common offering among most manufacturers — due to increased demand across all regions of the country. While consumers are beginning to understand that modern AWD systems deliver benefits beyond driving on snow or imperfect roads — including added confidence, control and fun-to-drive aspects on all surfaces — a number of misconceptions remain. It's important to understand how to dispel these myths when discussing i-Activ AWD® with your customers.
CLIMATE
"It doesn't snow where I live, I don't need AWD."
Mazda i-Activ AWD® has been designed to enhance driving feel and control in all conditions, regardless of weather or geographic area. System algorithms have been carefully designed to enhance driver control and confidence on dry pavement, as well as in rain or snow.
FUEL ECONOMY
"Driving all four wheels, all the time, compromises fuel economy."
There was a time when this statement was true, but with modern technology, vehicles with i-Activ AWD® deliver nearly the same MPG as FWD vehicles:
- 2021 CX-5 Touring (FWD) 25 CITY/31 HWY
- 2021 CX-5 Touring (AWD) 24 CITY/30 HWY
PRICE, VALUE & SAFETY
"This is just another expensive add-on that I don't need."
Mazda i-Activ AWD® delivers premium features, enhanced performance and a connected experience — all with a minimal price walk:
- 2021 CX-5 Select (FWD) vs. 2021 CX-5 Touring (AWD); less than $500 price walk for i-Activ AWD
Plus, better traction means better control and enhanced safety.
SHARPEN YOUR OBJECTION-HANDLING SKILLS
To explore techniques and best practices for responding confidently to customer objections of all kinds, check out the variety of Mazda resources available for reference and practice.
QUESTIONS?
Contact us at focalpointfeedback@mazdausa.com
QUESTIONS? Contact us at focalpointfeedback@mazdausa.com