MAZDA i-ACTIV AWD®

ALL ROAD CONDITIONS, ALL THE TIME

A primary benefit is that i-Activ AWD® ties directly into Jinba-Ittai, the connection between driver and vehicle, and the all-important Fun-to-Drive factor. Originally used to describe the relationship between horse and rider, Jinba-Ittai is also a perfect description of every Mazda test drive, and a powerful opportunity to help customers understand i-Activ AWD® benefits as they experience them for themselves, in real-time, in the real world:

Confidence
CONFIDENCE

When accelerating from a full stop, emphasize how the tires maintain grip on the road and relate that to the driver's feeling of confidence and control

Connection
CONNECTION

When entering a freeway on-ramp, or driving in a curve, point out how the vehicle stabilizes in a curve, diverting power to the rear wheels on exit, before you even notice

Efficiency
EFFICIENCY

While cruising on the highway or navigating city streets, call attention to fuel economy, comparing the MPG to that of a comparable front-wheel-drive vehicle

Adapting i-Activ AWD Benefits

QUESTIONS?
Contact us at focalpointfeedback@mazdausa.com

QUESTIONS? Contact us at focalpointfeedback@mazdausa.com