MAZDA i-ACTIV AWD®

ADAPTING i-ACTIV AWD® BENEFITS

While the i-Activ AWD® value story applies to all Mazda drivers, the focus can be personalized and adapted to resonate with specific scenarios and customer lifestyles.

DRY PAVEMENT

For those who live in metropolitan areas or do most of their driving on city streets and freeways.

In normal, everyday driving scenarios, i-Activ AWD® delivers a controlled and refined driving experience and the added confidence of being ready for the unexpected. And, because it works like a front-wheel drive vehicle when cruising, it does it all with minimal impact on fuel efficiency.

WET & RAINY ROADS

For those who live where rainfall is the norm or who want to be ready in case the weather changes.

With its all-weather performance, i-Activ AWD® is well equipped to seamlessly respond to sudden downpours or wet, slippery pavement from a recent rainfall — helping drivers feel more secure and confident accelerating and cornering on low-grip surfaces.

SNOW-COVERED ROADS

For those who live in cold, wintery climates or enjoy road trips to the mountains.

i-Activ AWD® offers excellent traction on snow-covered surfaces. It also provides additional capability when needed, such as a snowy incline or deep snowbank.

GRAVEL & LOOSE SURFACES

For those who live where roads, driveways and paths are often unpaved and unpredictable.

By monitoring changing conditions, i-Activ AWD® is constantly adapting to maintain traction on uneven terrain, which means more secure takeoffs, smoother acceleration and greater confidence when driving on gravel, dirt, sand and other loose or imperfect road surfaces.

THE UNIFYING THEME: A FEELING OF CONFIDENCE

No matter the road condition or scenario, the feeling of confidence that i-Activ AWD® creates — for all drivers — is deeply tied to the Mazda brand. It illustrates Mazda's steadfast commitment to supporting the driver and ensuring that the driving experience is effortless and joyful all around.

A freeway commuter and all-weather adventurer alike can benefit from the confidence that i-Activ AWD® inspires. Sharing that message of confidence and personalizing it to the driver's lifestyle is key to building appreciation for i-Activ AWD®.

QUESTIONS?
Contact us at focalpointfeedback@mazdausa.com

QUESTIONS? Contact us at focalpointfeedback@mazdausa.com