WORKABLE TEMPLATES

Workable Templates not only save time, but also help you establish a consistent response format and interactive checklist. Select and download the PDF document below for sample templates and a pre-built checklist for each lead response.

Workable Templates

TEMPLATE TIPS

With every lead, the objective is to provide a First Quality Response (FQR) within 30 minutes. As a sales team, you should work together and pre-build a series of customized templates, one for each source – and each template should include answers to each of these important, questions:

  • Why buy from Mazda?
  • Why buy from your dealership?
  • Why buy from YOU?
  1. Do not use different fonts or font sizes and avoid obvious cut-and-paste issues.
  2. Find alternatives to the standard, "Dear Customer" opening, and try to make it personal and visual. Using "Hi" or "Hello" is preferred. For example, "Hi Tessa, we have the red CX-30 you are looking for."
  3. Avoid template-looking headers or graphics that give the message an impersonal, mass-mailer look.
  4. Make sure the sender name and email signature match, otherwise your email may get flagged as SPAM.
  5. Plan for the next steps, and avoid open-ended phrases such as "Let me know." Try ending with a question so the customer responds back.

QUESTIONS?
Contact us at focalpointfeedback@mazdausa.com
Visit the Focal Point archive for more information

QUESTIONS? Contact us at focalpointfeedback@mazdausa.com • Visit the Focal Point archive for more information