INTERNET LEAD MANAGEMENT AND THE CUSTOMER JOURNEY
For Mazda, every Customer Journey represents a unique opportunity to illustrate the brand promise with a series of accelerated and elevated experiences, both online and in-store.
OUR CUSTOMER IS AT THE CENTER OF EVERYTHING WE DO
Mazda is dedicated to building strong bonds through products and experiences that enrich peoples’ lives and make them happy. In pursuit of that goal, we put the customer first, striving to ensure they feel Connected, Appreciated and Inspired in every interaction with us — thus building their lasting Trust in the Mazda brand.
RESPONSIVE EMAIL:
QUALITY & QUANTITY
- Quality content is more important than the speed of response; in fact, associates who respond with detailed, personalized email messages at 16-30 minutes close 24% HIGHER than those who respond in under 15‑minutes with non-customized replies
- The average lead-to-sale time for leads generated by Mazda dealership websites is eight days
- Average dealerships send four emails per lead within the first five days. Exceptional dealerships send three, with customized templates and personalized content – again, quality over quantity
- Of all national OEM brands, Mazda customers are the third-most-likely to shop, submit a request, and purchase from a dealer online – 1) Acura 2) Infiniti 3) Mazda
|
QUESTIONS? |
|
QUESTIONS? Contact us at focalpointfeedback@mazdausa.com • Visit the Focal Point archive for more information |